Last year, Apple opened two exclusive stores in major cities like Delhi and Mumbai. The company has taken this step mainly to expand its retail business in India. But a recent report has found new clues. It is learned that they are planning to open more exclusive stores in the Indian market. Apple will even open three more exclusive stores in the next few years.
Media reports quoting close sources claim that talks are well advanced to open new stores in Pune, Bengaluru. Another store is likely to open in Noida in the Delhi-NCR region. According to media reports, this exclusive store will be set up in the popular and famous malls of the respective cities.
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Earlier Apple Stores in India were mainly operated by resellers. But this picture has changed in 2023. Because Tim Cook and Co. opened the doors of Apple Saket and Apple BKC stores for the first time in Delhi and Mumbai respectively last year.
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The report also states that Apple is not completely satisfied with only two stores in India. They are keen to further expand their retail base. Through which new customers can join the Apple ecosystem. It is also mentioned that Apple WWDC 2024 is going to be an ideal platform where the company will share a wider roadmap for stores in markets like India.
Having stores in cities like Pune and Bengaluru will enable Apple to connect more with the country’s youth community. In fact, young people who are looking to buy an iPhone can experience the original Apple store in their own city.
The company observed that Apple Store sales averaged higher than estimates. But the average selling price is equal to the range of selling prices in the country. Apple has profited handsomely from the massive Mumbai BKC store. They got more money than the Apple Saket store in Delhi. The report also suggests that the Apple Vision Pro may debut in India very soon. And for this they want to create original retail store experience here.
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